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Running, it's not just about the feet!

Meet the team

V1 Golf swing software

A little bit of history...
In 2006, Mitchell Phillips, a postural rehabilitation specialist was introduced to Video Gait Analysis after rehabbing a Golf Pro back from injury. As payback, Mitchell was treated to a golf lesson which included a video analysis of his golf swing. In slow motion playback, he took great interest in noticing that he shared very little technique in comparison to a high level pro golfer, yet such a visual element was the catalyst to investigate whether this technology could be used for helping runners. Video Analysis systems did exist but were predominantly used by podiatrists for observing foot and ankle kinematics. Knowing what he originally knew about postural rehabilitation, it was clear to him that movement didn't necessarily start from the feet up. Working with case studies for 12 months using a very simple Golf Swing Analysis software V1, he found himself noticing subtle movements (possibly relevant to loss of performance or injury) that would have been missed in a typical clinic environment. Paranoid that 'static' clinic environments may not see everything to give runners the most accurate advice... StrideUK was launched in 2008. 


Mitchell Phillips, Performance Analyst, Director StrideUK

Mitchell Phillips

Mitchell initially studied through Asics Sub 4 biomechanics Academy in 2007 with specialist musculoskeletal podiatrist Clifton Bradeley. Having an interest in full kinetic chain movement, he furthered his training with Motion Analysis sports academy Currex Gmbh specialising in clinical video gait calibration and the skill of using 360 degree full body video motion analysis systems.
To date, Mitchell has worked with a broad diversity of Athletes, from novice 'couch to 5k' to marathon runners, triathletes, ultrarunners. Mitchell has had the honour of working with Olympic and Commonwealth distance runner Liz Yelling, double Olympic gold medalist James Cracknell and world class stand up comedian and actor Eddie Izzard. He has written for Running Fitness, a Q&A expert for Runners World, and presently is a monthly contributor to Mens Running.
He has worked directly with NHS choices, Virgin London Marathon, NSPCC, Oxfam, Yelling Performance, and has been interviewed on Marathon Talk and Talk Ultra podcast shows. 


Matt Phillips, Performance Analyst, Running Injury Specialist, Conditioning Coach

Mitchell Phillips

Matt Phillips joined StrideUK a little after the business launch (we still believe he waited until all the 'new business bugs' were ironed out!).  Originally a strength & conditioning coach with the NASM, Matt turned his attention to Sports Therapy in 2003 working particularly with runners (he could knock out a decent half marathon back then!).  
Combining Matt's skill sets with StrideUK's unique 360°analysis systems, this provided the ultimate way of being able to help runners overcome injury and plateaus by prescribing slight changes to their running form & training programs highlighted by Running Technique Analysis.
Matt is a popular presenter at training conferences including Brighton Half Marathon and Virgin London Marathon. He is a regional representative for the Sports Therapy Association and writes regular articles for Running Fitness Magazine and website Runners Connect, for whom he is also a guest lecturer on their 'Improve Your Running Form' course alongside experts in the running field such as Bryan Heiderscheit, Greg Lehman, Jay Dicharry, Pete Larson and Irene Davis. Follow Matt on Twitter: @sportinjurymatt.



For the record, neither Mitch or Matt were happy to pose for a portrait shot in the fear of appearing staged and unnatural.  We can only assure you however, that during the taking of these pictures, both Matt and Mitchell are both smiling radiantly whilst expressing vitality and joy! 

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